BCG designed an immersive, retro-style underground club for the debut of Netflix’s Dolemite Is My Name. The venue, a newly renovated and sought-after location in downtown Toronto, was fully transformed to reflect the film’s 70’s era theme. The aesthetic was achieved with vibrant lighting accents, an assortment of branded linen pillows in burnt orange, vintage red and cream, cocktail napkins stamped with insignia from the film and groovy floral arrangements. A towering 30-foot LED screen showcasing key film artwork lit the room and a DJ spun disco-infused tunes.
