As part of Sundance Film Festival programming for GREY GOOSE Vodka, BCG produced a premiere party for the film Yardie at the chalet-inspired Grey Goose Blue Door. Guests were treated to a very special evening in the bespoke venue made even more so when the film’s director Idris Elba took over the DJ booth for an epic Reggae-inspired set. Espresso martinis kept the energy high into the wee hours.
BCG produced compelling content of the performance and negotiated use of footage from the set across GREY GOOSE-owned social channels. Photo assets garnered widespread media coverage and guests organically posted about the event on social media. The very memorable event established a successful client-film relationship that was replicated at the Berlin Film Festival premiere of the film later that year, which BCG produced at the city’s Soho House.
