CAA HOUSE | EXPERIENTIAL POP UP

BCG collaborated with Creative Artist Agency to conceive, produce and manage an immersive, cozy space at the Sundance Film Festival where agents, clients, and entertainment industry guests could gather for meetings or relax. The result was the inception of CAA House, a dynamic pop up designed, produced, and managed by BCG that felt like a rustic mountain abode.

To establish the initial tone and appeal of the House, BCG sourced a location that met key attributes defined by CAA, notably, an unassuming entryway with a sense of discovery. Once inside the hideaway, guests enjoyed comfortable lounge seating and a wide selection of provisions, including a full open bar and local fare. An assortment of games were available to guests and a DJ fueled the party each evening.

PEPSI CREATOR’S LEAGUE STUDIO | EXPERIENTIAL POP UP

Tasked with amplifying Pepsi’s ongoing Creators League Studio initiative on the ground during the Sundance Film Festival, BCG created a pop-up lounge that became an exclusive hub where talent, media, and industry stakeholders were able to enjoy unforgettable event programming.

BCG oversaw the complete transformation of an open format art gallery on Park City’s Main Street into a cozy, modern retreat with plush furnishings and warm, ambient lighting. The exterior façade was seamlessly wrapped with Creators Studio Lounge branding and the interior featured pops of Pepsi blue and a photographically rendered exposed brick wall embossed with a branded geometric design. A custom bookshelf that showcased film-inspired artifacts and strategically integrated Creator League Studio and Sundance Film Festival logos along book spines, served as a focal point and photo backdrop.

BCG leveraged its ties to the industry to organize meetings for the CMO of Creators League Studio with top executives and filmmakers and attract film casts hosted for press junkets.  At night activations included film premiere parties where guests could mingle over bespoke cocktails and listen to a rotation of top DJs, including chart-topping artist, Jillionaire of Major Lazer during a celebration for the documentary about the band, Give Me Future: Major Lazer in Cuba. Another memorable evening featured music performances by the cast of the film, Band Aid. BCG also introduced supporting sponsors, Diageo, Kola House and Life WTR, and managed brand integration.

TELLTALE | EXPERIENTIAL POP UP

BCG designed and produced an elegant experiential pop-up for the launch of intimates brand, Tell Tale. The environment encompassed a spacious indoor and outdoor venue that took guests on an interactive exploration of the brand, guided by host Jana Kramer. To highlight the brand’s various collections in a unique way and inspire social sharing among guests and influencers, BCG created multiple, differentiated experiences throughout the space:

The Dreamer Collection | A blinking, starry night wall was constructed to evoke an evening dreamscape

The Romantic Collection | Vibrant, romance-inspired hues of red, pink, blush and cream blooms, with reflexed-open roses, fully covered a wall, creating a lush photo backdrop

The Influencer Collection | Whimsical signs bearing uplifting phrases like “Be Kind Always” and “Reminder: You. Are. Beautiful” were created as fun photo-op props for attendees

The Daredevil Collection | Courageous guests stepped onto an LED screen to be visually transported to the edge of a cliff with ocean waves crashing below

The Lover Collection | A decadent tiered candy bar featured scrumptious treats amongst raised displays of items from the line

The Creator & Innovator Collections | Campaign imagery and product was creatively positioned to highlight various collection attributes

DOWNHILL | EXPERIENTIAL POP UP

When Fox Searchlight sought to create buzz and excitement around the release of Downhill in Park City, UT during Sundance, BCG leveraged extensive expertise and knowledge of the Festival to design and produce a dynamic interactive pop-up that attracted nearly 5,000 guests. The themed experience enabled Festival-goers to relax and enjoy custom branded cell phone charging stations featuring the film’s trailer, an oxygen bar, a tarot card reader, and massage chairs. BCG incorporated mountain chic decor elements and a wall of framed stills from the film to further transform the space. A skiing experience photo booth allowing guests to socialize their visit on social media and ski attire clad staff passed out Downhill branded merchandise, warm hot chocolate, and soup. Cast members Will Ferrell and Julia Louis-Dreyfus delighted unexpecting fans with a special visit to the pop-up.

VICE + RYOT | EXPERIENTIAL POP UP

BCG conceived and produced a pop-up space for VICE and partner RYOT at the Sundance Film Festival designed to serve the need for a bespoke daytime networking space and evening event location. BCG’s local relationships with business owners and the town’s permitting department enabled it to secure a one-of-a-kind venue before it was made publicly available and expedite approvals in time for the Festival.

The spacious, industrial venue was transformed into an inviting environment with a modern take on a mountain lodge that nodded to VICE Headquarters in Brooklyn, NYC. Accent lighting, plants, and greenery enlivened the work-play environment, which was punctuated with stark black and white elements that referenced the companies’ aesthetics, and a custom neon sign visible from the street.