DOPE | LIVE ENTERTAINMENT

To celebrate the premiere of Dope, BCG produced an outdoor concert for client Acura at the brand’s Festival Village Presented by Acura footprint at the Sundance Film Festival and secured chart-topping rapper and star of the film, A$AP Rocky for a multi-song appearance. Guests streamed into the outdoor bowl off Main Street following the premiere screening of the film, which was Rocky’s first acting performance. Press coverage on the event appeared in Vanity Fair online, The New York Times Magazine, Playboy, Billboard, Details.com, and WWD.

THE TALE | LIVE ENTERTAINMENT

BCG secured the GREY GOOSE Blue Door as a venue for the premiere party for The Tale, producing the event and live musical performance, by Grammy-winner and actor, Common, who appeared in the film with Laura Dern, also in attendance.

The intimate, chalet-style lounge teemed with partygoers indulging in passed, bite-sized comfort-foods and hand-crafted GREY GOOSE Vodka cocktails. The crowd went wild when surprised by the special performance, during which Common performed Wait on Me, from the film’s soundtrack. The artist gave a shout out to host GREY GOOSE and the Sundance Film Festival for supporting the film’s debut.

THE LAND | LIVE ENTERTAINMENT

For the premiere party of The Land at Sundance Film Festival, BCG produced a surprise concert at Festival Village Presented by Acura featuring performances by Nas, who produced the film, and cast members, Erykah Badu and MGK. BCG successfully negotiated with film and talent publicists to secure the multi-artist music event on behalf of Acura, which took place outdoors against an Acura-branded backdrop surrounded by fans. Widely shared on social media and heavily publicized, the event contributed to the luxury car company’s reputation as a hub for top talent at the Festival that season.