BCG set a provocative tone for the world premiere party for Hustlers with a dark venue punctuated by moody pink and purple lighting. DJ Charlie B’s ramped up club beats and an illuminated stage complete with a custom stripper pole elicited the seedy, underground world of the film. Lush lounge seating and tailor-made neon pink and jet-black branded pillows reflective of the film’s key art added to the decor. Speakeasy style bartenders served up bespoke cocktails named The Hustle and The Score, courtesy of liquor sponsor Diageo. Secured by BCG along with Audi, the team subtly integrated both brands through key touchpoints.