BCG was tasked with capturing the essence of a late night talk show to bring Amazon Studios’ Late Night to life for the film’s Los Angeles premiere. BCG designed and erected a grand 130-foot Late Night red carpet next to the landmark Orpheum Theater, which included portions of the New York City skyline rendered with dynamic three dimensional and neon elements.
A curated industry guest list and strategically identified groups of fans enjoyed the starlit experience outside before attending the 1,000-person seated screening in the historic venue. Afterwards, guests found themselves transported into a chic NYC nightclub with plush lounge seating, flowing cocktails, and a lavish custom menu from Hollywood favorite, Craig’s restaurant. Tasteful branding and references to a traditional writers’ room were interspersed in the decor, including cast pictures on the walls and an interactive photo booth where guests could act out their talk show host dreams.