BCG was behind the production of an elaborate event to toast the premiere of Lionsgate’s The Hunger Games: Mockingjay – Part 1 which is still lauded as one of the industry’s top Cannes Film Festival parties. Leveraging a global set of contacts, BCG secured an expansive private villa in Cap d’Antibes valued at $200 million euros that had never previously been offered for short-term use. Surrounded by acres of gardens and overlooking the Mediterranean Sea, the interior featured mammoth fireplaces, tapestries, and crystal chandeliers, which the team punctuated with intricate compositions of red roses and the franchise’s signature Mockingjay symbol. Just beyond the villa stood a glass tent the size of half a football field, where guests were greeted by servers extravagantly attired in Capital finery for the main event. The event lasted until the early morning hours as guests enjoyed fine French fare, endless Champagne, and music by French DJ Mike Nouveau.
