BCG designed and produced a special screening and after-party experience for the premiere of Amazon Studios’ series Too Old To Die Young from Nic Refn. A custom marquee greeted guests outside of the historic Vista Theater and flanking each side of the red carpet was a 3D title treatment with the film’s colorful artwork. The after-party, held at a distinctive Hollywood mainstay, transported guests to the gritty, East Los Angeles atmosphere depicted in the series, with a festive tone set by a traditional Mariachi band. Vibrant, color-saturated walls highlighted the title treatment, which was strategically projected throughout the room, and elaborate floral arrangements with custom-made blue skulls and colorful blooms evoked key series artwork and themes.
