When filmmaker Brie Larson sought to create an event that would bring guests into the world of the Unicorn Store, BCG designed a whimsical and vibrantly colored wonderland at Sailor in Toronto to connect key themes and the fantastical spirit of the film. A full wall donut display featured endless stacks of the pastry arranged in a rainbow pattern. An eclectic color palette and vivid lighting scheme grounded the decor, which featured a custom, interactive graffiti wall that playfully engaged guests while they enjoyed cocktails and treats. Visually impactful elements bearing Nespresso branding, a sponsor procured by BCG, further contributed to the bespoke atmosphere.
