BCG conceived and produced a pop-up space for VICE and partner RYOT at the Sundance Film Festival designed to serve the need for a bespoke daytime networking space and evening event location. BCG’s local relationships with business owners and the town’s permitting department enabled it to secure a one-of-a-kind venue before it was made publicly available and expedite approvals in time for the Festival.
The spacious, industrial venue was transformed into an inviting environment with a modern take on a mountain lodge that nodded to VICE Headquarters in Brooklyn, NYC. Accent lighting, plants, and greenery enlivened the work-play environment, which was punctuated with stark black and white elements that referenced the companies’ aesthetics, and a custom neon sign visible from the street.
