BCG collaborated with Creative Artist Agency to conceive, produce and manage an immersive, cozy space at the Sundance Film Festival where agents, clients, and entertainment industry guests could gather for meetings or relax. The result was the inception of CAA House, a dynamic pop up designed, produced, and managed by BCG that felt like a rustic mountain abode.
To establish the initial tone and appeal of the House, BCG sourced a location that met key attributes defined by CAA, notably, an unassuming entryway with a sense of discovery. Once inside the hideaway, guests enjoyed comfortable lounge seating and a wide selection of provisions, including a full open bar and local fare. An assortment of games were available to guests and a DJ fueled the party each evening.