BCG designed and produced an elegant experiential pop-up for the launch of intimates brand, Tell Tale. The environment encompassed a spacious indoor and outdoor venue that took guests on an interactive exploration of the brand, guided by host Jana Kramer. To highlight the brand’s various collections in a unique way and inspire social sharing among guests and influencers, BCG created multiple, differentiated experiences throughout the space:

The Dreamer Collection | A blinking, starry night wall was constructed to evoke an evening dreamscape

The Romantic Collection | Vibrant, romance-inspired hues of red, pink, blush and cream blooms, with reflexed-open roses, fully covered a wall, creating a lush photo backdrop

The Influencer Collection | Whimsical signs bearing uplifting phrases like “Be Kind Always” and “Reminder: You. Are. Beautiful” were created as fun photo-op props for attendees

The Daredevil Collection | Courageous guests stepped onto an LED screen to be visually transported to the edge of a cliff with ocean waves crashing below

The Lover Collection | A decadent tiered candy bar featured scrumptious treats amongst raised displays of items from the line

The Creator & Innovator Collections | Campaign imagery and product was creatively positioned to highlight various collection attributes


  • Brand Activation
  • Concept Ideation
  • Custom Branding
  • Event Design 
  • Event Production 
  • Experiential
  • Food + Beverage Management
  • Permitting
  • Pop Ups
  • Staffing
  • Vendor Management
  • Venue Scouting + Management