To celebrate the premiere of Dope, BCG produced an outdoor concert for client Acura at the brand’s Festival Village Presented by Acura footprint at the Sundance Film Festival and secured chart-topping rapper and star of the film, A$AP Rocky for a multi-song appearance. Guests streamed into the outdoor bowl off Main Street following the premiere screening of the film, which was Rocky’s first acting performance. Press coverage on the event appeared in Vanity Fair online, The New York Times Magazine, Playboy, Billboard, Details.com, and WWD.
