BCG produced a red carpet and cocktail event for the Hollywood Foreign Press Association’s annual reveal of the official Golden Globe Ambassadors. Guests arrived to a striking gold and black backdrop, extending the length of the venue’s exterior and a larger-than-life replica of the famous Golden Globe statue. Gold tinted balloons and multi-colored, floral arrangements decorated contemporary tables. Ana Calderon had the low lit venue buzzing and guests enjoyed top-shelf spirits and lavish canapés. BCG also created and produced brand integrated elements for key sponsor BritBox on behalf of THR, including a “What’s your tea?” concept where guests were invited to sample a tea as a reference to a show featured on the channel. The guest list for the highly regarded industry event was curated and managed by BCG.