BCG produced an extravagant premiere event for Lionsgate’s celebration of The Hunger Games: Catching Fire during the Cannes Film Festival. Even before arrival guests were transported into the world of the film’s mythic Capitol when they received custom invitations paired with a coded ticket and pin required to gain entry. An expansive beachfront tent was elaborately transformed with billowing red fabric, dramatic candelabras, crystal chandeliers. Towering floral arrangements with over 10,000 elegant white rose blooms and large Roman columns topped with peonies and candles lent more eye-catching drama.
Framed portraits of Hunger Games characters adorned the walls and the Capitol seal was prominently displayed at the end of a pier jutting into the sea. Staffing duties were executed by an army of greeters dressed in grand chic-dystopian fashion. Guests enjoyed a selection of savory canapés, colorful bespoke cocktails, and a selection of desserts alongside three-tiered chocolate fondue fountains. DJ Snake kept the dancing going well into the night. BCG oversaw the logistics and brand integration of event sponsor COVERGIRL.
