BCG worked with clients Cactus Club Toronto and Indigo to host the screening party for Breadwinner during the Toronto Film Festival for Elevation Pictures. The elevated and interactive family-friendly event for the Angelina Jolie-produced project by director Nora Twomey, required meticulous execution and streamlined logistics appropriately tailored for the film, which takes place in rural Afghanistan.
Inspired by a candy factory scene in the film, a colorful candy display welcomed guests on arrival. Adults and children alike enjoyed engaging with a greenscreen photo booth, as well as a “wish wall” that provided a thoughtful keepsake. BCG organically integrated the Cactus Club and Indigo brands into the space, which also featured colorful arrangements reminiscent of the color palettes of the Afghanistan desert.
