Breadwinner

BREADWINNER | BRAND PARTNERSHIP

BCG worked with clients  Cactus Club Toronto and Indigo to host the screening party for Breadwinner during the Toronto Film Festival for Elevation Pictures. The elevated and interactive family-friendly event for the Angelina Jolie-produced project by director Nora Twomey, required meticulous execution and streamlined logistics appropriately tailored for the film, which takes place in rural Afghanistan.

Inspired by a candy factory scene in the film, a colorful candy display welcomed guests on arrival. Adults and children alike enjoyed engaging with a greenscreen photo booth, as well as a “wish wall” that provided a thoughtful keepsake. BCG organically integrated the Cactus Club and Indigo brands into the space, which also featured colorful arrangements reminiscent of the color palettes of the Afghanistan desert.

Services

  • Asset Creation
  • Brand Partnership
  • Brand Activation
  • Event Production
  • Food + Beverage Management
  • Film Festivals
  • Guest List Management
  • Staffing
  • Sponsorship Procurement
  • Sponsorship Management