BCG partnered IMDB Pro with the film Teen Spirit for a memorable premiere after-party during the Toronto International Film Festival. The event, designed and produced by BCG, featured seamless IMDB Pro and Teen Spirit brand integration from a bright co-branded step and repeat to non-traditional branded accents such as charming napkins, stir sticks, luxe linen pillows and embroidered wool blankets. IMDB Pro and Teen Spirit insignias were organically showcased on multiple digital screens and custom touchpoints within the space. Thematic elements and neon color palettes from the film’s key artwork were incorporated into the colorful lounge seating vignettes and vibrant lighting scheme. Guests were treated to a top-shelf bar and flavorful canapés and sweets.
