Hugo Boss


For several consecutive years, BCG aligned client Hugo Boss Canada with prominent films such as La La Land, Beautiful Boy, I, Tonya and Endings Beginnings for an annual event during the Toronto International Film Festival. Bringing to bear an established local network, downtown Toronto hotspots such as Lavelle, Montecito, and Soho House were secured for the brand’s exclusive use and outfitted in collaboration with the internal team to the luxury fashion brand’s exacting specifications. Lavish furnishings, custom decor, and elevated cuisine conspired to turn each event into a coveted invitation amongst a nightly party lineup in the dozens during TIFF.


  • Asset Creation
  • Brand Activation
  • Brand Partnership
  • Custom Branding
  • Film Festivals
  • Food + Beverage Management
  • Guest List Management
  • Staffing
  • Sponsorship Procurement
  • Venue Scouting + Management